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每個(gè)產(chǎn)品都有自己的特征和屬性，而包裝設(shè)計(jì)的作用就在于找到它最佳的表現(xiàn)形式。通常設(shè)計(jì)師在幫助產(chǎn)品設(shè)計(jì)一個(gè)包裝的時(shí)候都是在做一道選擇題，但充分了解和分析產(chǎn)品之后我們都會(huì)有多個(gè)設(shè)計(jì)方案，最終選擇哪個(gè)方案取決于我們對(duì)產(chǎn)品的認(rèn)識(shí)有多深。因?yàn)樵谖覀兊恼J(rèn)知范圍內(nèi)最佳的解決方案只有一個(gè)，好的包裝設(shè)計(jì)方案呈現(xiàn)出來(lái)都是會(huì)說(shuō)話的，不需要我們做過(guò)多的解釋和說(shuō)明。當(dāng)然一款成功的產(chǎn)品是由多方面因素組成的，但包裝設(shè)計(jì)的成功與否或許只有這一個(gè)標(biāo)準(zhǔn)。

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Each product has its own characteristics and attributes, and the role of packaging design is to find its best form of expression. Usually, when designers help design a package for a product, they are doing a multiple-choice question. However, after fully understanding and analyzing the product, we will have multiple design schemes. The final choice depends on our deep understanding of the product. Because there is only one best solution within our cognitive scope, good packaging design plans are presented as talking, without requiring us to make too much explanation and explanation. Of course, a successful product is composed of many factors, but the success of packaging design may only have this criterion.