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插畫作為當(dāng)下設(shè)計(jì)行業(yè)內(nèi)的新寵，其創(chuàng)造的商業(yè)價(jià)值與之前我們認(rèn)知的插畫已不可同日而語(yǔ)了。在國(guó)內(nèi)農(nóng)夫山泉對(duì)品牌和插畫商業(yè)認(rèn)知算是比較早的企業(yè)了，也是最早嘗到品牌甜頭的企業(yè)之一。想必大家對(duì)農(nóng)夫的系列產(chǎn)品早已耳熟能詳了，其實(shí)插畫在包裝設(shè)計(jì)領(lǐng)域的運(yùn)用也并非很新鮮的玩法，只是因互聯(lián)網(wǎng)的力量將不同風(fēng)格的插畫作品快速的推到了大家的眼球范圍內(nèi)，并迅速爆發(fā)其品牌價(jià)值。這是任何一個(gè)時(shí)代都沒(méi)法比擬的。

今天我想給大家看的就是農(nóng)夫的英國(guó)御用插畫師的作品，相信有好多是大家平時(shí)都看不到的。這位插畫師擅長(zhǎng)將不同的元素及素材通過(guò)一些有趣的方式結(jié)合在一起，從而形成一種特別的視覺感，這很類似平面設(shè)計(jì)基礎(chǔ)學(xué)科里面的解構(gòu)和重組。特別強(qiáng)調(diào)的是插畫師很早以前受醫(yī)學(xué)解剖學(xué)的影響較深，直接影響了他未來(lái)的創(chuàng)作風(fēng)格，也就是今天我們要看的這些插畫風(fēng)格。值得堅(jiān)信的是在現(xiàn)在無(wú)限開放包容的時(shí)代里，任何一類藝術(shù)風(fēng)格的存在都將得到不同程度的認(rèn)可，這對(duì)每一個(gè)藝術(shù)創(chuàng)作者來(lái)說(shuō)就是一個(gè)最好的時(shí)代！

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As a new favorite in the current design industry, the commercial value created by illustration cannot be compared with the illustration we have known before. In the domestic nongfu spring brand and illustration business cognition is a relatively early enterprise, is also one of the earliest taste brand sweet enterprise. Presumably we are familiar with the farmer's series of products, in fact, the use of illustration in the field of packaging design is not very fresh play, but because of the power of the Internet will be different styles of illustration works quickly pushed to everyone's eyeball range, and quickly outbreak of its brand value. This is unparalleled in any era.

Today I want to show you is the farmer's British illustrator works, I believe there are a lot of people usually can not see. This illustrator is good at combining different elements and materials in some interesting ways to form a special visual sense, which is similar to the deconstruction and reorganization in the basic discipline of graphic design. In particular, the illustrator was deeply influenced by medical anatomy long ago, which directly influenced his future creation style, that is, the illustration style we are going to see today. It is worth believing that in the era of infinite openness and inclusiveness, the existence of any kind of artistic style will be recognized to varying degrees, which is the best era for every art creator!